Marketing Strategy should be based on your market standing. How your company is ranked or positioned in the market.
There are 4 marketing strategies
1. Defensive Marketing warfare Strategy - For market leaders
Only the market leader shlould consider playing defense. The best defensive strategy is the courage to attack yourself. Strong competitive moves should always be blocked.
2. Offensive Marketing warfare Strategy - For no 2 Companies
Find the weakness in the leaders strength and attack at that point. Launch the attack on as narrow a front as possible.
3,Flanking Marketing warfare Strategy - For Smaller Companies
A good flanking move must be made into an uncontested area. Tactical surprise ought to be an important element of the plan. The pursuit is as critical as the attack itself.
4. Guerrilla Marketing warfare Strategy - For Local or Regional companies
Find a segment of the market small enough to defend. No matter how successful you become never act like a leader and be prepared to bugout at a moments notice.
