I did some research for a loan site ezeeloans a provider of Home Loans, Mortagage Loans and other loans in hyderabad and Andhra Pradesh. I am working out for cheapest advertising way with maximum result to promote their loan site for loans in hyderabad , after going through various options available to advertise we shortlisted
Newspaper Advertisement, Justdial and other Lead Providers, Google adwords, Radio etc.
Newspaper and Radio are ruled out for their cost. Justdial and other lead providers are very costly, for example each lead on just dial costs approx Rs. 50 and the lead will be given to 9 competitors and assuming the closing rate as 50% you need to get 18 leads to close the sale. that is Rs. 900 per sale, very costly. we worked on adwords and took some keywords and submitted to google toolbar and found various keyword ideas for loans like
home loans hyderabad,personal loans in hyderabad,home loans in hyderabad ,mortgage loans in hyderabad, sbi home loans hyderabad , home loan hyderabad ,loan hyderabad , hyderabad loans, loans in hyderabad ,hdfc hyderabad ,home loans job , home loans jobs ,gold loans in hyderabad ,personal loan in hyderabad ,sbi home loan hyderabad ,personal loan hyderabad , personal loans hyderabad, sbi in hyderabad , hyderabad sbi, indian loans , hdfc in hyderabad, hdfc bank hyderabad ,car loans in hyderabad ,state bank of hyderabad home loan , hdfc bank loans, kolkata hyderabad , phone hyderabad , home jobs hyderabad ,loans in hdfc
hdfc loans ,home loans nri ,home loans hdfc ,uti bank hyderabad ,wizard loans ,loans in sbi ,home loans sbi
lot of the above keywords are much cheaper and with reasonable hits and after doing various calculations we found each closure will cost less than Rs. 250. Then we decided to go for google adwords as main advertising media for site ezeeloans
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